Some Essential Tips for Growing Your Blog

Essential Tips for Growing Your Blog | feat swan mug on book on bed with laptop

Setting the Foundations for Growing Your Blog


Doing a blog post like this has always made me feel a bit wary.  I don’t necessarily boast the huge monthly views of the larger, more accomplished bloggers, but after a concerted effort to put more focus on growing my blog, I’ve started to see progress and above all, movement.  Any growth is growth after all and I can only hope that advice from someone who doesn’t find it at all easy would perhaps be meaningful to those fellow bloggers who share the same struggles as me; I sometimes feel like I’m a late bloomer in pretty much all aspects of my life!

I should probably put it out there that there isn’t a magic solution to it all.  Whilst many have shared their success stories of a particular platform boosting their views in the thousands, there’s essentially a lot more to it than that and you can’t really skip setting the foundations for growing your blog.  Nor is there any escape from hard work and perseverance and if you are struggling with this aspect, then my previous post on some motivational tips and advice should help.

However, compared to what was a period of stagnation, I am starting to feel like that hard work is paying off in terms of overall traffic to my blog.  And whilst that may be in small doses, it’s restored my faith in the process.  So whether you are new into the game or maybe you also need something to help restore your faith, read on for what I think are some essential tips for growing your blog the organic way:Essential Tips for Growing Your Blog | feat tray with toast & jam with flowers on bed

Quality Content

It goes without saying that if you want people to come to your blog, you need to put out good quality content.  To do this you need to establish your unique selling point i.e. what you excel at or what you can offer that people want to know and read about.

For the people that are interested in what you have to say, as well as attracting new followers, you need to build that consistency – so keep doing the best that you can do.

There may be thousands of bloggers that are sharing similar content to you, but that doesn’t matter.  Just focus on your work and you will develop that authenticity that people appreciate.

Also, it’s about being proud of what you have.  The more proud you are of your work, the more motivated you will be to continue driving it forward.


Don’t be Afraid of Change 

So whilst perfecting your craft is key, I also think that as you grow as a person, so too should your content.  It’s therefore important that the content you produce is in line with you and your changing tastes, experiences and situations.  Otherwise you start to lose momentum and growing your blog appears like an uphill struggle.

You may still be sticking to what you do best, but even something as simple as changing your layout can give your blog and your attitude towards it a new lease of life.  At the start of the year, I changed my blog design and post layouts and I feel like this has played a part in the recent growth I have experienced.  Above all, my blog is now a better reflection of the grown up me three years on from blogging – it’s even motivated me to put out more lifestyle related content and advice posts like this.

Essential Tips for Growing Your Blog | feat tray with toast & coffee cup on bed_

Make Sure Your Site is Easy to Navigate

Whoever and however you decide to approach your blog design, my number one recommendation would be not to over-complicate it.

Be creative with the design by all means, but it needs to be easy to navigate.  I come across thousands of gorgeous blogs and then there are some where I can’t seem to click on the post to read it.  There’s no right or wrong when it comes to layout but again growing your blog means having a website that is not only reflective of your personal style, but is functional too.  This ensures that people will come back for more.

The best way to look at it is to go back to the purpose of your website and then work all the other elements that you want around this to help enhance what is ultimately your brand.  There are many inexpensive options for blog design and layout templates and my personal favourite and highly recommended is Pipdig.

Essential Tips for Growing Your Blog | feat close up of swan mug on book on bed with laptop



Visuals are Important

From how your blog looks and feels, to your photography, visuals help with increased levels of engagement.  It keeps people interested, thus drawing readers to your blog.  However, it should enhance your written content, not replace it.




Engage With Other Bloggers

Whether it’s commenting on other blog posts, or joining networks, engaging with other bloggers is important.  It’s commonplace to leave your blog link too and is justified so long as you are leaving genuine and meaningful comments.  Also, take the time to reply back to your comments.  Not only does this show that there is a person behind the blog, but it also demonstrates appreciation and encourages your followers to trust your voice.  Remember, you need to give back what you expect from others.

Be consistent and find platforms that enable you to follow your favourite bloggers so that you can build relationships, which should hopefully translate into frequent visitors to your blog.  My favourite is Bloglovin.  It allows you to group your favourite blogs into categories and I find this so much easier.

I also encourage you to actively find new bloggers to follow that are not only within your niche, but outside of your niche too.  I always dedicate time to this process and since I love reading blogs, it’s not a tedious task.  It’s also your biggest source of inspiration and research so treat it with care and dedicate a significant portion of time to this.

Essential Tips for Growing Your Blog | feat swan mug with laptop at distance




A Few Reminders



People need to be able to find where they can comment with ease.  At the end of a post and reasonably visible is the norm.


Make it easy for people to comment on your blog.  Too many rules or a long-winded process can deter people.  My personal favourite is Disqus.


If you are leaving your blog link, make sure it works and directs people back to your blog.  In fact, a little housekeeping every so often wouldn’t hurt.







Promote on Social Media

Most bloggers are active on social media but these platforms can sometimes just work in silos without necessarily attracting followers to your blog as well.  I personally find this with Instagram – I have the most number of followers here compared to any other platform, yet it ranks pretty low in terms of volume of traffic to my blog. However, as a collective, being active on social media is key, especially when you use it to promote your blog and its content.

I use TweetDeck to schedule my “promotional” tweets which saves a lot of time.  When it comes to Pinterest, I do find that the Tailwind App is useful in that it allows me to schedule pins in advance as previously I was extremely sporadic with the process.  However, with Tailwind I haven’t seen crazy growth like some report, but I have seen movement and of all the social media platforms I am on, Twitter and Pinterest drive the most traffic to my blog even though my follower count is quite low here. This proves that a large number of followers only tells part of the story.

Whether you choose to concentrate on one platform or several, pay attention to your stats and keep a balance between engagement and promotion.

SEO Optimisation

I feel like I was late to join the party when it came to SEO optimisation and should have incorporated the techniques when I first started blogging.   Since I don’t regard myself as particularly savvy when it comes to the world of SEO, I’ve found the Yoast SEO plugin for WordPress incredibly useful.  Not only does it guide you through the process, but it’s been one of the key factors in my increased blog views.  Also, something I neglected to pay attention to was that most of my traffic comes from searches, so to focus on improving my SEO only made sense.

If you are serious about growing your blog then I would get on board with SEO techniques.  You don’t even have to be a complete whizz at it but being more aware of your titles, how you name your images, using headings and of course focus keywords as well as how well your blog reads, will only be improving your blog and increasing your chances of showing up in searches.

Essential Tips for Growing Your Blog | feat swan mug in tray on bed with book & glasses

A Sensible Schedule 

Lastly, to avoid that feeling of going back to square one again, maintaining a sensible blogging schedule is important, even if it’s just once a week.  Having the odd break here and there isn’t going to be the end of the world, but if your schedule is too sporadic, you are not giving yourself the opportunity to grow in the long run.

Think about what fits your lifestyle as well as your strategy.  Growing your blog doesn’t necessarily mean you have to post daily – I post every Wednesday and then every alternate Sunday and I find this works fine for me.

Ultimately, growing your blog organically takes time.  To hear that you just need to keep at it can be frustrating but that really is the truth.  Above all, be consistent in your approach and keep doing the best that you can do whilst dedicating time to the other ancillary activities that come with maintaining a blog.  It is a collective effort of a number of tasks and processes that contribute to growth.

I hope you found this useful and would love to hear your thoughts. x








  • Thanks xx

  • Thanks x

  • Thanks for reading x

  • I feel like I am still learning! x

  • It’s nice to mix things up sometimes x

  • I agree. Passion and hard work are absolutely key x

  • There is so much to blogging that I don’t think people understand!

  • Thanks! I know, time sure does fly. When I first started out I feel like I didn’t know everything so in essence even I feel like I’ve only been blogging for a year. Re Disqus, it was the first thing I set up because to be honest it was what i saw on a lot of blogs. I think the WordPress one is fine too if it works for you x

  • That is annoying right!

  • Thanks x

  • What a lovely read, and I couldn’t agree more, especially on Change. We should definitely all embrace chang, it’s part of life. Blogging is ever-changing, and if you dont want to be left behind, you should be open minded enough to try new things. Anyway, lovely photos dear!

    Jessica |

    • Thanks Jessica. Change is something we are all afraid of but once you embrace it, things tend to fall into place x

  • Thanks x

  • Really helpful tips! Agree with all your points ! x By the way amazing pictures x

  • Great post lady! Excellent tips, and beautiful visuals.
    Engaging with other bloggers is a great tip – that’s how I found your blog 🙂


  • Courtney Hardy

    These are good tips. Promoting on social media, and being consistent are so key.

  • Loved reading this! I’m trying to grow my blog, so this was super helpful Xx

  • The Sunday Mode

    I agree on not overcomplicating your blog design. Sometimes I’ll go to a new blog to have a look and if I get all pop ups and notifications right off the bat it turns me off, I just like things more streamlined.

    Julia // The Sunday Mode

  • So many awesome tips, thanks so much for sharing! I currently use blogger and have been wanting to move to WordPress for a long time, but worry about the transition. After hearing about all the SEO benefits though I think I might have to make the plunge – I know so many people who have really benefitted from it & the freedom of design too. It’s also so great to hear someone talking about Disqus, I love it so much and it really increased the amount of comments on my blog!

    Holly from The Art of Being Holly xo

    • I’ve only ever used wordpress and do hear that it is the better option. Disqus is so easy to use – why over-complicate things x

  • Chloe Atherton

    These are such great tips! I definitely agree that you need to promote your content! Most of my views are from social media these days, but my organic views are slowly growing too! x

    • You’ve just got to be your own cheerleader – no one can do it for you!

  • I need to work on SEO Knowledge! I don’t know much about it. These are some very useful tips xx

  • I always make sure to connect with other bloggers whether on their site or socmed.
    I love using disqus too as it is easy to navigate and put comment on

    Much Love, Jane | The Bandwagon Chic
    New Vlog Entry!

  • Great info babe.. thanks for sharing x

  • Erika Lancaster

    Thanks so much for these tips! I’ve been blogging for around six months and I’m still learning how to improve my posts. I love the look of your site by the way! 🙂

  • I find promoting my posts on Twitter so helpful, practically half of my pageviews come from the site! I changed my blog theme recently as well and that has immensely improved my creativity and motivation, for some reason. I’m really trying to improve my photography as well this year, it’s been challenging but the process is fun!

    Reine | The Blush Luxe

    • Above all you need to have fun with the process. Changing layouts is such a huge motivator x

  • Very nice post. You have such a nice blog too 🙂

  • a good blog layout is so important to me as a reader and i try to make it really easy for everyone to navigate on my blog too.

  • Missy May

    SEO optimisation is probably one of the problems most of us face. I was late to the party too and still researching about it. Great tips! Thank you!

  • I often read these kind of posts because I like to discover something different every time, even then, in fact, no blogger reveals how to become a full-time influencer, with a real gain and all the rest …anyway all the tips here are so good! One of the most important, in my opinion, is keeping honest and humble always and finding the time to read other people and answer them.

    • I hope one day i can advise on that too! I think it doesn’t happen overnight for sure and many of the larger bloggers started many years ago when blogging wasn’t so competitive and they are (I’m guessing) signed up to agencies / management companies. That said each experience will be different and some opportunities come up by continuously making yourself visible. Being humble is key x

  • What a fantastic post! Couldn’t agree more!! I think it’s sooo important to embrace change, especially when you feel a new direction would be the best for yourself and your blog!

    • Definitely and it can make the world of difference in terms of motivation.

      P.S. your link to your blog doesn’t work for me just thought I;d let you know so you can fix it!

  • Sheena Sreekeessoon

    Some fantastic tips you’ve got there! This year I’m going to focus on ‘Sensible scheduling’ as that’s something I rarely considered before! x


    • I would recommend it – makes life so much easier and less stressful!

  • I completely agree, I think consistency for me is definitely the main one, it is something that I always tell myself I need to work on but a busy few weeks and I’m way behind haha. I think engaging is really good and fun too x

    Velvet Blush

    • Once you find a schedule that works for you then keeping that consistency is a lot easier, but even I fall behind or am playing catch up from time to time – we are only human!

  • Great post with amazing tips! I definitely need to get back into engaging with other bloggers more often. It’s a great way to get chatting to others too. Totally agree with you about the navigation too, it’s such a simple thing to look over, but it’s so important!xx

    Hannah | luxuryblush

  • Caroline Malone

    Oh my god these photos are beautiful! I really need to get out of my comfort zone and try new photography and blog content! I also definitely find engaging with other bloggers such a great way to get new content ideas xx

    • Thanks so much :). Yes definitely, engaging with other bloggers is fun and a great source of inspiration x

  • Yes I hate when there are to many spaces to fill simply to leave a comment! xx

  • so many great tips. thanks for sharing
    The Glossychic

  • These were great tops! I agree with all of them especially with creating quality content. You should love everything you put out there! Lovely post!
    Maria Eugenia ☀

  • thesundaygirluk

    I need to embrace change – I want to do so many things with my site but none of it will happen if I don’t take the leap of faith x

  • Thanks xx

  • Definitely, it’s a lovely community x

  • It makes such a difference x

  • Lovely tips! I agree that it’s so important to be consistent but also communicate with other bloggers! Love the idea of doing a little housecleaning from now and then too 🙂
    Sadly my blog isn’t growing as quick as I would hope, but the process is so fun, it takes some of the stress of it away!

    Anika |

    • I wish it would be much quicker than what it is but it’s improving x

  • I find engaging with other bloggers a huge thing and I love the sense of community it brings! Also, you’re right about easy navigation – I sometimes find that I can’t find the latest post on some blogs! Bloglovin & Disqus are both really useful. Do you find WordPress difficult to use? xx


    • Yes I find it frustrating when I can’t find the recent post! I don’t find WordPress difficult in particular albeit sometimes it crashes here and there – quickly restored though. I don’t have anything else to compare it too though as it’s all I’ve ever used x

  • Erin Russell

    100% agree. I think I found once you really discover who you are and your style it makes life super easy, plus people will recognise your content straight away – and has them coming back 🙂 I am currently saving up for a new theme to have my site looking flawless too! 🙂
    Erin || MakeErinOver

  • I feel like I grow very, very slowly, despite following all the advice. Maybe it is my age, maybe I lack in department of quality content, or maybe I am just out of luck, I don’t know. Sometimes I wish there was a magic bullet that guarantees success, it would make things so much easier.

    Anne – Linda, Libra, Loca

    • If only there was a magic bullet! Have you relied Facebook groups?

      • I just two months ago created a facebook profile for the blog, so I am only starting out. Do you have any you’d recommend?

        • I don’t use Facebook that much but have joined “bloggers supporting bloggers”. They have some threads which you can use to promote your blog post, Insta etc on different days of the week.